BACKGROUND
My work blends creative direction and photography with strategic execution, built to resonate and scale. Over the past 13 years, I’ve worked with clients including Ralph Lauren, US Open, Moda Operandi, Betway, Lagos Jewelry, Flying Solo, and NY/Paris Fashion Week runway coverage.Published in Harper’s Bazaar India, Vogue, WWD, Photo Vogue, Forbes, Rolling Stone India, WWD, Times of India, and other leading outlets.
RECENTLY
As VP of Creative Content at Rebecca Minkoff, I shape the brand’s visual identity across campaigns, e-commerce, social, and OOH. I manage creative teams, direct high-volume production, and build frameworks that scale across channels. From seasonal launches to PDPs, I bridge strategy and execution to support brand positioning and drive engagement.
SKILLSET
Photo creative direction
Campaign development
Photography
Video direction
Casting
Content strategy
Budget and production oversight
Cross-functional team leadership
Education
School of Visual Arts, New York, NY - Masters Professional Studies, Fashion Photography, 2017
National Institute of Fashion Technology, Mumbai, India - Bachelors of Design, Fashion Communication, 2012
Exhibitions Awards
- Solo Photography Exhibition at Art Magnum – New Delhi, India - 01/2023
- Solo Photography Exhibition at Swaraj Bhawan – Bhopal, India - 01/2023
- Rangefinder Portrait Award - 05/2018
- Group Photography Exhibition at Red Hook Labs – New York, NY - 03/2018
- Group Photography Exhibition at Bell Arts Factory – Ventura, CA - 08/2016
- Solo Photography Exhibition at Ravindra Bhavan – Bhopal, India - 06/2012
Mentor/ Juror
Guest Lecturer – Advanced Fashion Photography, National Institute of Fashion Technology, India (2023)
Le Book Connections 2025 - NYC
Le Book Connections 2023 - NYC
Le Book Connections 2022 - NYC
Le Book Connections 2022 - Virtual