Focused on brand transformation through creative direction, photography, underwater photography, and visual strategy across fashion, beauty, and editorial.
Photography; Creative Direction; Exhibition Curation
Brand Campaign, Photography
Photo Creative Direction, Photography, Digital Assets
Photo Creative Direction, OOH Advertising, Production Oversight, Digital Asset Creation
Photography; Photo Creative Direction
Photography; Creative Direction
Brand Campaign, Photography, Digital Assets
Photography; Underwater Photography; Digital Assets
Photography; Photo Creative Direction; Exhibition Curation
REBECCA MINKOFF'22 HOLIDAY CAMPAIGN
Photography; Photo Creative Direction
REBECCA MINKOFF'21 HOLIDAY CAMPAIGN
REBECCA MINKOFF SHOES 2024
Photography; Photo Creative Direction
Brand Campaign, Photography, Digital Assets
Brand Campaign, Photography, Digital Assets
Photography; Creative Direction
Photography; Photo Creative Direction
BACKGROUND
My work blends creative direction and photography with strategic execution, built to resonate and scale. Over the past 13 years, I’ve worked with clients including Ralph Lauren, US Open, Moda Operandi, Betway, Lagos Jewelry, Flying Solo, and NY/Paris Fashion Week runway coverage. Published in Harper’s Bazaar India, Vogue, WWD, Photo Vogue, Forbes, Rolling Stone India, WWD, Times of India, and other leading outlets.
RECENTLY
As Director of Photography and Lead Photographer at Rebecca Minkoff, I shape the brand’s visual identity across campaigns, e-commerce, social, and OOH. I manage creative teams, direct high-volume production, and build frameworks that scale across channels. From seasonal launches to PDPs, I bridge strategy and execution to support brand positioning and drive engagement.
SKILLSET
Photo creative direction
Campaign development
Photography
Video direction
Casting
Content strategy
Budget and production oversight
Cross-functional team leadership
Lets work together!
​​Email: kritibisaria@gmail.com
Brooklyn , NY