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Rebecca Minkoff Fall 2024
ROLE :
Director of Photography & Lead Still Photographer
SERVICES :
Photo Creative Direction, Photography, Digital Assets
TYPE :
Seasonal Campaign
THE ASK :
Create a lookbook to present the new collection, with a strong focus on the product, particularly footwear and accessories.
THE APPROACH :
As Director of Photography and lead photographer, I led the shoot from pre-production through final delivery. I crafted a bold, high-contrast visual language using saturated color; negative space; and clean framing to spotlight the product.
OUTCOME:
The lookbook was shared digitally and distributed to wholesale buyers during market week, offering an elevated, product-focused presentation of the Fall collection.
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