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Monaswims
ROLE :
Lead Photographer
SERVICES :
Photography; Underwater Photography; Digital Assets
TYPE :
Brand Campaign
THE ASK:
Capture a bold, high-impact summer story that positions Mona Swims at the intersection of fashion and art; highlighting sculptural swimwear through striking, unconventional settings.
MY APPROACH:
I worked closely with the creative team to develop a visual narrative rooted in contrast; juxtaposing industrial rooftop structures with underwater softness. I focused on capturing the collection’s textures and silhouettes in sculptural, emotionally resonant ways. The integration of water and architecture gave the imagery a layered, editorial edge.
OUTCOME:
The campaign elevated Mona Swims' visual identity and helped expand the brand’s presence in the fashion-art space, with features across multiple publications.
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