Focused on brand transformation through creative direction, photography, and visual strategy across fashion, beauty, and editorial.
Rebecca Minkoff 2023 Fall Campaign
Beauty
Rebecca Minkoff 2024 Shoes Campaign
Rizvol 2025 Summer Campaign
Beauty
Rebecca Minkoff 2023 Holiday Campaign
Rebecca Minkoff 2023 Summer Campaign
Currently
As Director of Photography and Lead Photographer at Rebecca Minkoff, I shape the brand’s visual identity across campaigns, e-commerce, social, and OOH. I manage creative teams, direct high-volume production, and build frameworks that scale across channels. From seasonal launches to PDPs, I bridge strategy and execution to support brand positioning and drive engagement.
Background
My work blends creative direction and photography with strategic execution, built to resonate and scale. Over the past 13 years, I’ve worked with clients including Ralph Lauren, US Open, Moda Operandi, Betway, Lagos Jewelry, Flying Solo, and runway coverage for New York and Paris Fashion Weeks. My work has been published in Harper’s Bazaar India, Vogue, WWD, Photo Vogue, Forbes, Rolling Stone India, Times of India, and other leading outlets.
Skillset
Photo creative direction
Campaign development
Photography
Video direction
Casting
Content strategy
Budget and production oversight
Cross-functional team leadership