The Ask
Create a high-impact visibility campaign that stands out in busy city streets while staying true to Rebecca Minkoff’s brand identity.

My Approach
As Director of Photography and lead photographer, I led the creative execution and developed framing strategies built for scale. From pre-production to post, I focused on strong silhouettes and graphic clarity.

Outcome
Rolled out across NYC, LA, and Miami through wild postings and billboards, the work helped evolve Rebecca Minkoff’s Fall identity with a modern, street-aware edge.