Rebecca Minkoff Fall 2024 Lookbook

Role: Director of Photography
Project Type: Lookbook

Creative Direction
This lookbook explores dualities—structure vs. fluidity. Sculptural heels, bold styling, and assertive accessories set the tone for an unapologetically graphic narrative. Shot against saturated reds and deep black, the imagery uses negative space as a design element—creating a clean backdrop that sharpens focus and adds visual tension.

My Approach
As Director of Photography and lead photographer, I collaborated on casting, photo direction, and lighting to shape a bold, high-contrast aesthetic. I led the photo team from pre-production through final delivery—planning shot lists, directing lighting setups, and managing production logistics to ensure a cohesive visual language throughout.

Outcome
The imagery was shared digitally and distributed to wholesale buyers during market week, presenting an elevated point of view for the Fall season.